Esscents
Valentino has introduced a new scent that embodies luxury, elegance, and sophistication. Our creative studio has been tasked with developing the art direction for the campaign, focusing on translating the essence of the fragrance into a visually stunning and emotionally evocative narrative.
Client
Valentino
Role
Creative Director
Product
Visual Design
Challenge
Scent into Emotion
One of the primary challenges of this project is to convey the intangible qualities of the new fragrance through visual and emotional storytelling. Scents evoke personal and powerful emotions, and our task is to translate these sensory experiences into a compelling visual campaign that resonates with viewers on an emotional level. We selected a rich, sophisticated color palette that reflects the fragrance’s luxurious nature, using deep golds, lush greens, and soft blush tones. The imagery features elegant models in timeless settings, capturing moments of intimate reflection and grand opulence. This approach ensures that each visual element evokes the desired emotional response, mirroring the fragrance’s impact.
