Digital Story
Our studio is thrilled to partner with Encompass on a cutting-edge project to create a 3D video render that showcases the capabilities of their upcoming app. This short film aims to visually represent the app’s innovative features through stunning 3D animation, providing potential users with an engaging and comprehensive overview of what the app has to offer. The goal is to create an art direction that not only highlights the app’s functionality but also aligns with Encompass’s brand identity, making the app both appealing and memorable.
Client
Emcompass
Role
Design
Product
Visual Design
Challenge
3D Art Direction
The primary challenge for this project was to design and execute a 3D render that effectively demonstrates the app’s features in a clear, engaging, and visually captivating manner. We began by developing a conceptual art direction that blended sleek, modern design elements with dynamic animations. This included creating mood boards and style frames to define the color palette, lighting, and overall visual aesthetic. By aligning these elements with Encompass’s brand identity, we ensured a cohesive and engaging visual experience.
