Dream Cloud
Our creative studio has been tasked with developing the branding, marketing materials, and promotional campaign for this innovative product. The goal is to effectively communicate the unique benefits, highlighting its combination of comfort and technology to potential customers.
Client
Serta
Role
Product Design
Product
Prototype
Challenge
Advanced Tech Simplified
The main challenge for this project is to communicate the sophisticated technology in a way that is easily understood and appealing to a broad audience. We need to ensure that the technical aspects of sleep tracking and personalized assistance do not overshadow the core message of comfort and improved sleep quality.
